More about The Creator

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Who is The Creator

I am a strong, independent British female who likes to be known as The Creator. I am the founder of M.A.S-Boutique, a fashion designer, and most importantly an ordinary human being. I sometimes get asked why I go by The Creator rather than just mention my name or share a photo of what I look like.  Long story short, I want the work in M.A.S-Boutique to speak for itself and show the quality of produce and customer service we provide without it being influenced by our personal lives. additionally, I would prefer to be outside of the public eye. People also wonder whether anyone knows my identity. The boutique's early clients, as well as my close friends and family, are aware of this, however, they are also aware that I would like to keep my identity hidden. to answer everyone's question on who The Creator is, The Creator is a small coastal city girl from the UK who took a childhood dream and took the chance to build it into a career.

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My position; the role I partake within the business.

My role in M.A.S-Boutique is so much more than the average founder and creative director. Some founders and creative directors only oversee campaigns and projects within the creative department to ensure a cohesive message, manage a team including artists, designers, copywriters and marketers, create project budgets and timelines to keep the team on schedule, ensure team members understand project goals, develop and maintain positive client and coworker relationships, develop and present proposals to clients and implement feedback and communicate changes to the team, however, as hands-on as that may seem I like to work side by side with all of our team. On some occasions, I go out on deliveries, go on photoshoots with clients and even take the skills I've learnt as a little girl and make each order. I like knowing that I'm putting the same if not more effort into the work, which helps me keep motivated to achieve every goal and overcome every obstacle in the path of me and the company. Keeping hands-on does take a lot of time and energy but, it does help to have the support of my family and friends that have helped me from day one to get to where I am today, and even those that didn't think I could achieve any of this; all the haters and all the people that had disbelief in what I could do, motivated me to break down walls that were in the way. I like to think my role in the business isn't just the boss or the founder. Titles don't make the person nor the position, the person makes themselves and the position. I am just as much part of the team as anyone else no matter the title, the position or how we got there.

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The inspiration that made me start.

My inspiration to start M.A.S-Boutique came to me many years ago. It first started eight years ago, when my dad gifted me my first fashion designer drawing set. Admittedly, it wasn't my first choice of career path. As a kid, you tend to dream of unrealistic careers, such as becoming a superhero, or a fairy. However, for me, I was one of the few children who at the age of six said she wanted to be a teacher. Over time, I realised my passion and gift for fashion designing and that's when I knew that's the route I wanted to take in life. I wanted to be a name that stands on its own, being able to freely design and create whatever my heart desired so I am not limited to a certain style or idea. I also wanted my customers to have the creative freedom to freely design their clothes depending on their own style. I wanted to give that creative freedom to my customers so they can design what their hearts desire, custom design gives clients a chance to make something specifically for them. The most important and key factor that inspired me is my family, who taught me to never give up and to continue to pursue my true passion. So, I would say that my true inspiration, which continues to be my inspiration to this date, is my family.

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What do I plan to achieve through M.A.S-Boutique?

For me, there is no end goal because an end goal means it’s finished and there's nothing more to be done. However, there are still things I hope for the company to achieve, like having multiple stores worldwide for international clients and customers to have the same benefits as those in the UK, where it all started. I also want M.A.S-Boutique to create a legacy that lives on for many years, much like many big brand names such as Chanel, Gucci, Louis Vuitton, and Alexander McQueen. Over time, I plan on holding a gala to share the success of M.A.S-Boutique with employees and clients who supported us from early on. 
Some of the goals M.A.S-Boutique has already achieved include being open-minded when designing clothes by taking into consideration different clientele. 
My overtime plan is to expand my business by hosting events whereby we can showcase our successful designs.

 

What Does M.A.S-Boutique Stand For?

There are many ways you can read this question, from morals to the name of the company itself. The morals M.A.S-Boutique stands for are simple, a big factor is an equality in the workplace as well as in working with clients. M.A.S-Boutique has a zero discrimination policy meaning you are not to be judged or discriminated against others based on your beliefs, looks, identification and romantic interests. I believe that feeling comfortable around the place of work and even in your personal life increases self-esteem and helps keep the creative juices flowing. That's just scratching the surface as we aim to be the best we can be. Another way of reading this question is why M.A.S-Boutique is called M.A.S-Boutique and what it means. M.A.S-Boutique is pronounced 'Mass Boutique' however it's spelt M.A.S-Boutique due to the origin of its name; the name comes from the initials of my name which is M A S, which is the only clue to whom I am. It's a way to tie my accomplishments to myself, and it is a constant reminder of how much I've been able to accomplish from a dream I had since an early age. A dream that I will always continue to pursue.

 

Creating and funding M.A.S-Boutique.

The idea of M.A.S-Boutique began in 2008, however, the official funding date, whereby everything started to fall into place was in 2017. From early on, I began getting inspiration for my new designs from everywhere and everywhere, and that's how many designs were brought to life from early on. The funding part was tough since I don't come from a wealthy background. So, I had to rely on saving small amounts of money each month, enough to make a small difference in my business every month. Whilst I am still financially funding myself and don't agree with the idea of getting a loan, pouring all of the blood, sweat and tears into it means that I can see the work I’ve done and be proud of myself over time. I will keep working hard for as long as it takes and will continue to put every penny of my hard-earned money straight back into my business.

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Updated - 2023

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